Search engine optimization can go a long way in helping your business improve visibility in the search engines, but SEO tactics often take a long time to start working. On the other hand, pay-per-click (PPC) advertising has an immediate impact and can help your brand gain greater exposure by appearing at the top of search results when users search for relevant topics.
The choice to invest in PPC ads may be easy, but PPC management itself can be quite complex. The process requires research, technical know-how, and intimate knowledge of the market. That’s why many business owners choose to invest in PPC management services that can help them get the most out of their PPC advertising budget.
4 Reasons Professional PPC Management Services are a Must
Though there are some marketing tasks that you may be able to handle effectively in-house, PPC management is best left to the experts. Here are just five reasons that you should invest in professional PPC management services:
- You may not have the tools to conduct sufficient keyword research.
Keyword research is no easy task. However, it is vital that you perform adequate keyword research if you want your PPC ad campaigns to be effective. PPC experts spend a lot of time throughout the campaign, performing keyword research to maximize campaign results. Choosing the wrong keywords can cause your PPC budget to be exhausted without providing the ROI that you expected quickly.
Though there are free keyword tools that businesses can use to perform research, the best keyword tools are often those that you have to pay for. These paid tools can help companies to develop more successful campaigns. However, they also cost a significant amount of money that may not be in your marketing budget. By hiring a PPC expert, you can benefit from these paid tools without having to invest yourself.
- Tracking your PPC campaigns requires technical expertise.
It’s not enough to just develop and implement a PPC campaign. You then have to track your sales and where those sales are coming from to understand better how you can improve on future campaigns. Proper PPC analysis is a vital part of optimizing your PPC budget because it helps you determine which keywords and placements influence the most conversions.
Tracking PPC success requires technical expertise that those without PPC experience may not have. For instance, tagging your campaigns to see which are most effective requires some basic knowledge of HTML. Tracking leads and sales from other platforms like phone calls also requires additional set up that you may not have the expertise to perform. By hiring an expert to handle your PPC management, you are benefitting from their knowledge and expertise.
- It’s hard to keep up with all of the latest PPC trends and changes.
Part of being a great marketer is staying up-to-date with all the latest trends in the industry. This is true for PPC advertising experts as well. The best way to get the most out of your PPC budget is to keep an eye on the latest tactics and best practices that you can apply to make your PPC ads more effective.
Keeping up with the latest in the PPC world requires marketers to read a variety of journals and articles on the topic as well as learn from industry conferences and conventions. Most businesses just don’t have dedicated people on their team who can spend their time and energy on keeping up with the latest in PPC. If this sounds like your business, you may want to leave your PPC in the hands of someone who has the time to focus on the latest PPC trends.
- The chances are that you just don’t have the time.
When it comes down to it, most business owners don’t have the time to handle their own PPC advertising needs. Think about how many other things you have to do and keep track of regularly. There’s a good chance that you don’t really have the time to give your PPC ads the attention they deserve. By hiring a PPC professional, you can focus on your core business instead of worrying about your ads.
Even if you have a marketing department or other staff to take care of your marketing and advertising needs, these individuals may not have the time or expertise to develop and implement the most effective PPC ads. This type of advertising costs you money every time you use it, so putting someone inexperienced or crunched for time in the driver’s seat of your PPC campaigns can hurt your marketing budget and ROI.
Unless someone in your company has experience with PPC management, it might be best to leave this vital marketing tactic up to the experts. By hiring a professional for PPC management services, you can make sure that you are optimizing your marketing budget and getting the best possible return on investment.
Need help with your PPC advertising? The team at Digital Zetta knows just what it takes to help you reach a larger and more relevant audience through effective PPC ad management. We offer paid search advertising, PPC remarketing, social advertising, display advertising, and video advertising services. You can request a free SEO analysis and PPC management quote now or contact us now to tell us more about your project.